Sales & Marketing

Tracking down and following through on the myriad sales and marketing opportunities that a good book offers is often one of the first casualties of a publishing company with a staff that is stretched thin. Farming this work out for select titles can dramatically increase the sell-through on all of your season's titles.

Tip Sheets

An effective tip sheet is crucial to the success of a book. Using Bookscan, Amazon.com, a custom author questionnaire and any material the publisher can muster, City Desk can quickly develop effective Tip Sheets for your sales force.

Marketing Plans

City Desk works closely with authors and publicity departments to develop targeted marketing plans. We work hard to isolate target markets, as well as refining the message that will be delivered to the market and isolating the key channels of distributing the message. A solid marketing plan will go a long way toward focusing your efforts by narrowing what often seems like a limitless ocean of opportunities.

Sales Management

Often certain titles require extra attention to keep your sales force moving in the right direction. This is particularly true for independent publishers working with one of the country's major sales and distribution organizations. City Desk can help manage, motivate and direct your sales force for key titles that need a little extra attention. Hiring extra help for key titles insures that opportunities do not fall through the cracks.