Web Marketing

Despite the hype, web marketing work is often undervalued, or deemed to be too time consuming for publishers to handle in-house-particularly smaller publishers who are already stretched thin with their efforts to approach conventional book marketing outlets. For the right book project, there are nearly unlimited marketing opportunities available online. The best part is that most of these opportunities are free. Web marketing opportunities are limited only by your own marketing creativity and the time and energy it takes to weed through the myriad websites in cyberspace-that is where City Desk comes in!

A City Desk Web Marketing Plan separates the online wheat from the chaff so to speak. We develop a very manageable 20-point plan for marketing your book online. Plans can include targeted webzines for reviews, features and interviews; blog tours where authors act as guest bloggers, provide excerpts, or give interviews; recommendations for effective Amazon co-op opportunities, as well as a list of creative comp titles-which is central to the success of an Amazon co-op program; banner ads; and viral email campaigns.

City Desk maintains a database of "book blogs" to best cater a campaign to the people mostly likely to care and spread the word.

Every Web marketing plan is developed to be a unique reflection of the contents of your book. We work very closely with authors in draining every ounce of opportunity out of a book. The web marketing campaign will begin 2 weeks before publication and will last for 4 weeks after. Authors must be prepared to work hard providing content to various online outlets during the campaign. It is best to commit to the Web marketing plan 2-3 month prior to publication so that content can be developed and appropriate outlets can be targeted.